How Custom Printing Helps Increase Brand Awareness

August 18, 2023

Investing in custom printed packaging is not just about aesthetics, it's a strategic move that can boost your brand visibility, strengthen product security, and provide a host of other business benefits. Explore how custom packaging can enhance your brand's perception and deliver a memorable unboxing experience to your customers.

The Unseen Power of Custom Printing

Custom printed packaging is not merely a luxury; it's a calculated investment promising significant returns. It helps distinguish your brand, product, and enhances the overall security of your package. But that's not all; here are some crucial benefits of custom printing:

Enhanced Brand Visibility & Awareness

Custom printed packaging immediately makes your package noticeable amid the clutter. With your logo and branding elements displayed on your packaging, it serves as a constant reminder of your brand, thereby enhancing brand awareness.

Increased Package Security

Custom packaging reduces the chances of shipments being lost. With highly identifiable packaging, locating your products during transit becomes much easier, reducing instances of misplaced or lost shipments.

Marketing Opportunity

Consider each package as a marketing opportunity. Your package, bearing your brand's visual identity, communicates your brand message from the moment it departs your warehouse until the moment it reaches the customer's hands.

Professional Appearance

Professional product packaging is often equated with credibility and respect. Custom printing can include special handling messages, contributing to a professional look while ensuring your product reaches its destination safely.

Brand Uniqueness

Personalize your design to resonate with your brand image or message. Making your packaging unique contributes to your brand's recall value.

Employee Morale

Well-designed professional packaging also has a positive effect on your staff. It enhances the pride they feel for the brand and reinforces your corporate identity.

Overview of Custom Packaging Benefits:

  • Increased visibility = Increased product or brand awareness.
  • Make your package stand out from the crowd.
  • Reduced chances of shipments being lost with highly identifiable packaging.
  • Your package becomes a marketing opportunity, reinforcing your brand image from the moment it leaves your warehouse until it is opened by the recipient. 
  • Professional product packaging automatically generates respect.
  • Custom printing may also include special handling messages, giving your package a more professional appearance, while also ensuring your product reaches its destination or is used without causing damage.
  • Make your design entirely unique and suited for your brand image or message.
  • Packaging your product professionally also positively impacts the way your staff feel about the brand and, if done right, can enforce your corporate identity. 

Available Products for Custom Printing

A wide range of packaging materials can be customized to reflect your brand's identity, including but not limited to:

  • Corrugated Items Including:
    • Cartons
    • Trays
    • Sleeves
    • Sheets/Pads
    • Mailing Tubes
    • Edge Protectors
  • Wooden Crates
  • Cord Strapping
  • Packing Tape
  • Paper Tape
  • Stretch wrap
  • Bags Including:
    • Flat or Gusseted Poly Bags
    • Reclosable Poly Bags
    • Courier (Mailing) Bags
    • VCI Bags
    • Anti-Static Bags
    • Woven Polypropylene Sacks
    • Pallet Cover Bags
  • Poly Sheeting
  • Shrink Film Rolls
  • Poly Tubing
  • Labels
  • Plastic Cases

At SmartShield, we strive to bring smiles to our customers by delivering packaging that meets and exceeds their expectations. Our dedicated team, driven by skill, creativity, and years of experience, ensures that your custom print design complements your product or brand, guarantees product security, and unquestionably leaves a lasting impression on the recipient.

The Impact of Product Presentation

The way a product is packaged has a significant impact on your company image and the recipient's impression of your product. Intricately designed and high-quality packaging can make the unboxing experience enjoyable and memorable for your customers, leading to positive word-of-mouth and repeat purchases.

For more information on Custom Designed Packaging options, get in touch with our sales team.

Take the plunge and revolutionize your product packaging with custom printing. It's not just about a box or a bag; it's about your brand's journey from you to your customer. Make it unforgettable with custom printed packaging.

Article written by SmartShield